Transactives | News EPCA Payment Summit

While some online payment methods may work for larger online purchases, they may not be suitable for micropayments as they lack the required speed or user experience. There are multiple solutions that enable micropayments, each with its own pros and cons. The question is, which solution best fits your needs if you are selling digital content?

This session addresses the following topics:
- An overview of the types of micropayment methods
- The evolution from pay-per-download to in-app billing
- The migration from closed market places to the open internet by HTML5
- Play.me case study on how mobile carrier billing drives higher rates

Guido Mangiagalli, head of Cashlog m-payments at Buongiorno.it, will present an overview of the various micropayment solutions in the market and lay out how Buongorno.it drives digital content sales in Italy.